More than just a Game conference releases draft programme Academic conference on VR will take place from 6th-7th April 2017. March 18, 2017 By Rebecca Hills-Duty Set to arrive in April is the More than just a Game conference , an international academic conference dedicated to interactive entertainment and intellectual property law. Now in its third year, the conference is choosing as its focus subject for 2017, Virtual and Augmented reality. The conference is a two-day event held at Stationers Hall in London from 6th-7th April. The conference is organised by the Queen Mary University of London. The draft programme has listed a number of discussions and panels surrounding subjects such as Augmented Reality and Intellectual Propety Law, Digital Storytelling through Immersive Technologies, How the Brain Works in VR and Technological Convergence and Crossover. Speaking at the event will be senior academics such as David Greenspan and Professor Uma Suthersanen, lawyers and legal experts like Professor Jon Festinger, QC and figures from the technological side of the VR industry, like Dr Kimberly Voll of Riot Games. This year will be the first time that the conference is open to members of the press and public in addition to the usual 120 invited delegates. Academics and Partners of the event can get a ticket for £100 (GBP), while standard registration will cost £250. The last date for registration is 7 th April 2017. Here is a full list of all the confirmed items on the programme: Current State of VR/AR Development (and Predictions for the Future)’– Canon Pence, General Counsel, Epic Games ‘VR and the Law’– Alexandre Rudoni, Partner, Allen & Overy ‘AR and Intellectual Property Law’– Arty Rajendra, Partner, Osborne Clarke Digital Storytelling through Immersive Technologies: Managing the dynamics of content creation, curation and consumption’– Felicia Strehmel, Executive Project Manager & Strategy Lead, BBC, William Hayes, Senior Technology Lawyer, Legal & Business Affairs, BBC ‘Hey . . . isn’t that my Building? The Legality of representing real buildings in AR and VR Spaces’– Sean F. Kane, Partner, Frankfurt Kurnit Klein + Selz ‘Mixed Reality Aesthetics: The importance of design patents and industrial designs in AR/VR’– Ross Dannenberg, Senior Partner, Banner & Witcoff ‘The Evolution of Licensing’ – David Greenspan, Adjunct Professor, Santa Clara University School of Law ‘Licensing rights in the games industry – challenges and solutions’– Paul Gardner, Partner, Osborne Clarke ‘Who is merchandising who?’– Professor David Musker, Professor of International Design Law, CCLS, QMUL ‘How the brain works in VR’ – Dr Kimberly Voll, Senior Technical Designer at Riot Games ‘Hacking the brain: NeuroVR & how to harness body-virtual ownership for real change’– Luciana Carvalho Se, Chief Evangelist for Realities Centre & Racefully | Women in Tech/VR | Business Development ‘Trusting Ourselves: Freedom of Thought in Virtual Reality’ – Professor Jon Festinger QC, Centre for Digital Media; Allard School of Law, UBC; Honorary Industry Professor, CCLS, QMUL ‘AR and Privacy Law in open spaces’– Gregory Boyd, Partner, Frankfurt Kurnit Klein + Selz‘Increased processing of personal data meets stricter regulation within the EU: why privacy compliance matters more than ever’– Emil Albihn Henriksson, Senior Associate, Mannheimer Swartling ‘Advertising Regulation & VR: likely challenges ahead’– Kostyantyn Lobov, Associate, Harbottle & Lewis Patent and Trade Secrets issues in VR’– David Por, Partner, Allen & Overy; and Mark Ridgway, Partner, Allen & Overy ‘Real Infringement of Virtual Inventions: Crossover and Technological Convergence’– Scott M. Kelly, Attorney, Banner & Witcoff ‘Selling game keys and Steam accounts: A copyright infringement?’ -Dr Andreas Lober, Partner, Beiten Burkhardt ‘Are the Rules of a Game now Copyrightable? The impact mobile game clone cases are having on US copyright law’– Todd Smithline, Managing Principal, Smithline PC & Lecturer, UC Berkeley School of Law ‘Chasing Intellectual Property Rights in the Gaming Context: U.S. Copyright, Trademark, Rights of Publicity and Fair Use Concepts’– Gary J. Rinkerman, Partner, Drinker Biddle VRFocus will keep you informed on this event and other conference related to VR.